The World of Amla
There was this article that I was reading a few days back about the growing market for Amla extract, derived from the Indian gooseberry plant known as Emblicaofficinalis. Our familiar Amla is now termed a super fruit and the world is slowly waking up to its benefits. I don’t want to say ‘I knew it all the time’ but instead point out what it means for the world, India and to each one of us.
Firstly, Amla or Indian gooseberry is a fruit indigenous to the Indian subcontinent. India’s traditional health and healing knowledgebase is a treasure house of indigenous knowledge about the uses, benefits and characteristics of a large variety of natural products, including amla. For the scientifically inclined, Amla contains a high amount of salt, carbohydrates, iron, phosphorous, calcium, vitamins and amino acids.Amla, the Indian Gooseberry or Phyllanthus Emblica, also known as Emblic, EmblicMyrobalan, Mycrobalo, Malecca Tree etc. is a fruit that has high medicinal value.
More About Amla
Amlais a major ingredient of Ayurvedic preparations like Chyavanaprash and Triphala. Amlais a rich source of vitamin C, with its low molecular weight hydrolyzable tannins containing a molecular fragment similar to ascorbic acid (vitamin C). Our familiarity is probably die to the fact that amla is a native of India.
The Amla tree is medium in size and bears fruit that are fibrous by nature and tastes sour, bitter and astringent. The yield of this fruit is ready in autumn. Apart from being a vital ingredient of Ayurvedic formulations and grandma's household remedies for centuries, Amla is celebrated in various popular recipes for dishes and pickles.
Arjuna and Amla
What fascinates us at Arjuna Naturals is how amla has quickly grown to become an invaluable composition of modern era products like hair care shampoos and oils apart from medicines. Amla’shigh medicinal value and its use in effective treatment of various diseases and chronic ailments have been documented for over 5,000 years.
Amla is an active constituent of many Ayurvedic medicinesand recent studies have reiterated the fact that it is very effective in heart health, treatment of diabetes, radiation protection, skin and collagen, blood vessel health and others.Looking at the growing awareness, popularity and demand for amla, we decided to focus on it, backed by research, to provide the extract of this fruit. Arjuna Naturals’ Tri-Low®, is a high quality-high potency extract from wild crafted Indian gooseberry or Amlafruitswith a full spectrum of bioactive ingredients.
Try out the benefits of Tri-Low
Tri-Low is a full spectrum extract of amla containing vitamin C, gallic acid, ellagic acid and complex structured tannins guaranteeing a high level of purity and effectiveness. This total extract of fresh ripe fruits of wild Amlaenables healthy reduction of factors contributing to Cardio-vascular diseasesincluding triglycerides along with all pro-atherogenic lipoproteins like LDL cholesterol. It keeps anti-atherogenic lipoprotein like HDL-cholesterol at optimum level by enhancing the reverse cholesterol transport (RCT).
The potential for amla extract as a food ingredient is growing, with increased awareness in the growing global nutraceuticals and functional food market. Even since the world woke up to its immense benefits there has been a rapid rise in demand for amla extract year over year.
We at Arjuna Naturals have seen the market grow and the greater acceptability and demand for the product. With a few of our own products serving this market, we believe we are in a good space but the challenging part is that amlais now grown commercially in various regions of the world. There are more producers of amla products and we are aware that we need to stay ahead with our research, product development and marketing.
I would like to hear from you about your memories of using amla, a recipe, a local twist or a traditional grandma’s remedy.