Expert Speak

Expert Speak


Innovation and Research-The cornerstones at Arjuna Natural

It was yet another rush hour traffic jam en route to office but it got me thinking about the time when Arjuna Natural was young but carried the unmistakable excitement and promise of becoming India’s leading manufacturer and exporter of standardized botanical extracts. The company has grown, focusing on technological innovation to achieve greater success.

Arjuna Natural Pvt Ltd, started manufacturing value added herbal extracts and its focus was on a small but significant niche, like the essential oil of mustard (Natural). The company understood the fact that for it to be successful it had to focus on and leverage technological innovations to achieve superior performance. With its initial products gaining worldwide acceptance in the market Arjuna Natural focused on nutraceutical sector. This segment was still in its infancy and Arjuna’s innovative and technology-backed herbal extracts ensured competitive success in a dynamic global business environment.

Arjuna recognized the potential, the importance and its strength in natural products. The first major step at Arjunawas the discovery of bioavailable curcumin. The company successfully commercialized it and took that giant step in the market towards gaining functional and cost-quality differentiation advantage over rivals. This gave it the push to develop new product and market them and thus every invention became an innovation. More importantly, the world and the market took note and acknowledge the company’s research orientation and innovation – the small-town company making it to the world’s nutraceutical company honors list.

The company established and enhanced its reputation with a pipeline of exciting launches - BCM-95®(Curcugreen®), Bospure®(Akbamax®), Shoden®, Oxystorm®, Tri-Low®, Herbagut®, Ellagirush®, Sesame Seed Extract, Omega 3 Fish Oil, Extenfo, Essential Oil Of MUSTARD, Essential Oil Of Asafoetida, Essential Oil Of Boswellia, Safe Pure And D-Solve (Water Dispersible Product) and standardized plant extracts such as:

  • Amla Extract
  • Ashwagandha Extract
  • BoswelliaSerrata Extract
  • Brahmi Extract
  • Curcumin Powder
  • Caralluma Fimbriata Extract
  • Cinnamon Extract
  • Fenugreek Extract
  • Garcinia Cambogia Extract
  • Ginger Root Powdered Extract
  • Green Coffee Extract
  • Guggul Lipid Extract
  • Mango Butter
  • Green Tea Extract
  • Green Tea Extract
  • Triphala Extract
  • Tribulus Terrestris Extract

The company established and enhanced its reputation with a pipeline of exciting launches - BCM-95®(Curcugreen®), Bospure®(Akbamax®), Shoden®, Oxystorm®, Tri-Low®, Herbagut®, Ellagirush®, Sesame Seed Extract, Omega 3 Fish Oil, Extenfo, Essential Oil Of MUSTARD, Essential Oil Of Asafoetida, Essential Oil Of Boswellia, Safe Pure And D-Solve (Water Dispersible Product) and standardized plant extracts such as:

Each of these products is a winner and can perhaps be taken up for a detailed blog post each, later. Suffice to say, it is the superior R&D and innovation that has enabled Arjuna to develop and market these products and create a strong presence in the market.

Arjuna has developed cutting edge technology in inventing and manufacturing pioneering products, and in enhancing current products. It has set a high standard in the growing nutraceutical segment. Its indigenous technology has won it National Awards for successful commercialization of an indigenous technology. These patented innovative products have been developed at its state of the art laboratory that has been approved by the Ministry of Science & Technology in 2002for in-house research.

The highly advanced R&D unit at Arjunais the driving force behind the technology underlying the innovative products. The company has a complete research facility for phytochemistry, pharmacokinetics, formulation and development, pre-clinical and clinical studies. The state-of-the-art laboratory at Arjuna has been approved for in-house research by the Ministry of Science & Technology, Government of India since 2002. It also has a separate and exclusive R&D unit equipped with a pilot plant.

Arjuna has identified inventions as the prerequisite for innovation and has a high level of research focus to power these inventions. The company invests in human and physical assets that optimize. Its inventions and innovations go through multiple stages of refinement and verification involving designing and testing before they are developed into products.

The labsuse advanced high-tech equipment like LC MS-MS (Waters, USA) for mass directed quantification and identification of molecules. Other high-tech equipment include the UPLC with ELS, FLR and PDA Detectors, GCMS, Preparative HPLC, Flash Chromatograph, HPLC and FTIR. For NMR and DNA finger printing studies.The company also uses specialized equipment for blood plasma analysis and has a well maintained, central government approved Animal House to complement the technology initiatives.

Arjuna has invested in value-added processes that are controlled and monitored by well experienced and highly qualified scientists. Here innovations are not restricted to product development and design but also in materials procurement and logistics, manufacturing, packaging, marketing and distribution, and in after-sales customer service. Its Greenhouse growing with many medicinal plants maintains its focus on product and innovations while harnessing the rich heritage of traditional wisdom that Arjuna draws from. The company has a dedicated work force of about 300 employees across five units in three states of south India with a team of 40 scientists to steer its R & D division.

Arjuna has customers in over 50 countries such as UK, Netherlands, South Africa, Australia, Poland, Finland and Jamaica among others, with US market being the company’s primary customer base.What has helped Arjuna succeed in overseas markets is the fact that its production processes and products meet market-specific regulations worldwide. Its total manufacturing area of 400,000 sq. feet and the four manufacturing facilities for herbal extracts meet all international standards. The company is ISO22000 and GMP certified, and SAP driven with Star-K Kosher and Halal certifications. Arjuna is the only company in India that has the technology to manufacture concentrated Omega-3 fatty acids from fish oil.

While technology and innovation have been hallmarks of the products and development, the company has also insisted on environment friendly technologies and the use of clean energy at the manufacturing facility at Coimbatore. Arjunauses solar energy generated at its plant to fulfill all its needs of electrical energy required for the manufacturing operations of turmeric extract- a reiteration of its commitment towards the objective of the country’s Green India Mission.

Arjuna’s technology and research focus is embellished by its R& D tie-ups with international universities from Australia, US and Japan. Its growing list of patents outline the company’s relentless focus on innovation and its tally of 39 patents of which 25 are international patents are a testimony to this fact. Of these patents, about 20 have been commercialized globally.

The company has applied for patents for use of amla extracts for reducing cholesterol, pomegranate extracts for treating heart disease and extracts of BoswselliaSerrata (Indian Frankincense) for prevention of arthritis and inflammation. These are in addition to the US patents related to the use of turmeric extract for treatment of Alzheimer's disease and for the treatment of depression. Arjuna already has a patentfor "composition for use in treatment" by the European Patent Office (EPO) and 16 patents (13 in the US, two in Japan and one in Europe), on its BCM-95 turmeric extracts.

Arjunacontinues to invest heavily in innovations for sustainable development setting aside about 10% of its turnover for conducting R&D studies of new products in various universities abroad and in India.In comparison, Japanese firms typically spend 5-6 per cent of their revenues on R &D and other Indian companies spend about one per cent or lower.

For me, Arjuna is a company that is a delightful mix—an Indian company that has taken on the world, has drawn its inspiration from a glorious heritage and married with futuristic research to make a mark in the present day and for days to come. The journey of the Company is a tribute to its focus on constant research, updation and technology and its phenomenal rise to fame bear witness to the dedicated team work of the employees. I expect to continue to introduce the different aspects of the company in my next blogs.

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DISCLAIMER:These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, Cure or prevent any disease
Note: Updated As on October-2019